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How to build a shot list

Understanding the shot list and pro tips to build the perfect shot list for your shoot.

Updated over 3 weeks ago

Planning a successful shoot starts with a solid shot list—and we’ve made that part easy for you.

At Studio Nula, we created a streamlined shot list builder that helps you clearly communicate your photography needs, making the entire process smooth, efficient, and stress-free.

Our shot list builder lets you:

List your products – Add each item you’re sending for the shoot.

Set quantities – Indicate how many units you’re sending.

Define image types – Choose from flat lays, ghost mannequin, model photo etc.

Add visual references – Indicate how many shots you need per product by uploading sample images so we can match your desired style, lighting, and angles.

Understanding the Shot List

💡 Pro tip: Total deliverables = number of units × number of shots per unit.

For example, you have 5 t-shirts and you need 2 photos per t-shirt (front&back). The total deliverables for 5 t-shirts would be 10.

How to Name Products in Your Shot List

When you’re preparing your shot list for a Studio Nula shoot, clear product naming and organization make all the difference. The way you name and separate your products in the list should reflect how you’d like them to be photographed.

Let’s break it down with an example:


Scenario 1: Same Product Type, Same Shot Style

If you have two products of the same type—say, two t-shirts—and you want them photographed in the same style (e.g., both as flat lay singles), you can simply list them together as one product category:

  • Name: T-shirt

  • Quantity: 2

  • Image Type: Flat Lay Single

  • Deliverables: e.g., 3 images per t-shirt = 6 total

This is how your shot list should look like in scenario 1:

Scenario 2: Same Product Type, Different Shot Styles

If those two t-shirts require different image styles (e.g., one as a flat lay single and one as a ghost mannequin), you’ll need to list them separately:

This is how your shot list should look like in scenario 2:

In this case, naming them “T-shirt A” and “T-shirt B” helps differentiate their styling instructions and makes it clear to our team that they require different setups.

💡 Pro tip: Only split product names (e.g., T-shirt A, T-shirt B) when you want each product photographed differently.

If the photography setup is identical, there’s no need to separate them—just group them under the same product name and image type.


This approach helps avoid confusion and ensures we execute your vision accurately and efficiently. If you’re ever unsure how to list something, feel free to reach out—we’re happy to guide you through it.

Whether you’re launching a new line or updating your online store, this tool helps ensure we get exactly what you envision—without the back-and-forth.

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